Second Cup Consulting
Medium-Size Company Services
You’re a growing company—50 to 200 people—managing expansion, change, or cross-team communication challenges. You need a partner who can create professional communications, quickly align stakeholders, and support strategic initiatives.
1
Internal Communications Toolkit
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Internal messaging templates (announcements, updates, memos)
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Key messages and tone guidelines for internal use
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Comms calendar or channel planning guide
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Onboarding communication guide or welcome packet
2
Clarity & Consistency Materials
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Tone of voice guidelines:
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Clear, practical writing rules to keep your messaging consistent across teams and platforms
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Product or feature language guidelines:
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How to describe features, benefits, or offerings—internally and externally
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Market education materials:
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One-pagers or short documents explaining industry norms, compliance topics, or regional expectations
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Glossaries or message banks:
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Shared terms, definitions, and reusable phrases to help sales, marketing, and support teams speak the same language
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Explainer sheets for internal use:
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Tools to help non-specialist teams understand policy changes, branding shifts, or market-specific nuances
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3
Crisis or Change Communications Support
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Message strategy and scenario mapping
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Drafted emails, press statements, or internal memos
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FAQs or talking points for managers
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Real-time consultation as needed
4
Stakeholder Engagement Materials
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Executive briefings or one-pagers
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Stakeholder-facing decks or leave-behinds
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Feedback survey drafts or consultation documents
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Follow-up email or message templates
5
Project-Based Communications Partner
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Monthly retainer (set hours or deliverables)
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Quarterly communications planning
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Meeting attendance or consults as part of cross-functional teams