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Small Business Services

You’re an independent or local business with likely under 50 employees and no dedicated communications team. You need clear, professional content—fast—and without the fluff. I deliver focused, flexible communications support you can actually use.

Starter Messaging Kit

  • Core message framework:

    • What you do (simple service or product description)

    • Who you serve (primary audiences)

    • Why it matters (your value or impact)

  • Tone and voice guide (1–2 pages):

    • Keywords that reflect your personality and tone

    • Do’s and don’ts for writing in your voice

    • Sample phrases to reuse in emails, web content, etc.

  • Mini tagline bank:

    • 2–3 tagline or slogan-style options to use on websites, signage, or email signatures

  • Intro paragraph or bio:

    • A short, reusable business overview (great for your homepage, social profiles, or pitches)

  • Email or social templates:

    • 2–3 reusable templates (like service announcements, promotions, or welcome messages)

2

Essential Website Content Package

  • Homepage messaging

  • About and Bio copy

  • Services descriptions

  • Contact or FAQ content

  • Short product/service blurbs or headlines

3

Communications Jumpstart Plan

  • 1-page comms strategy (audiences, channels, key messages)

  • Suggested posting/content calendar (basic monthly outline)

  • Reusable email or social post templates

  • One 30-minute consultation to walk through the plan

4

Event or Launch Support Kit

  • Branded flyer or handout (print or digital)

  • Launch announcement email copy

  • 3–5 social media captions/posts

  • Day-of signage or talking points (as needed)

5

On-Demand Document Creation

  • One-off items like capability statements, client proposals, pitch decks, press releases, or service menus

6

"Pour Over" Session

  • 1-hour working session

  • Real-time help drafting content or organizing materials

  • Follow-up summary or template if needed

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