Second Cup Consulting
Small Business Services
You’re an independent or local business with likely under 50 employees and no dedicated communications team. You need clear, professional content—fast—and without the fluff. I deliver focused, flexible communications support you can actually use.
1
Starter Messaging Kit
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Core message framework:
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What you do (simple service or product description)
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Who you serve (primary audiences)
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Why it matters (your value or impact)
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Tone and voice guide (1–2 pages):
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Keywords that reflect your personality and tone
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Do’s and don’ts for writing in your voice
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Sample phrases to reuse in emails, web content, etc.
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Mini tagline bank:
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2–3 tagline or slogan-style options to use on websites, signage, or email signatures
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Intro paragraph or bio:
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A short, reusable business overview (great for your homepage, social profiles, or pitches)
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Email or social templates:
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2–3 reusable templates (like service announcements, promotions, or welcome messages)
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2
Essential Website Content Package
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Homepage messaging
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About and Bio copy
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Services descriptions
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Contact or FAQ content
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Short product/service blurbs or headlines
3
Communications Jumpstart Plan
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1-page comms strategy (audiences, channels, key messages)
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Suggested posting/content calendar (basic monthly outline)
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Reusable email or social post templates
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One 30-minute consultation to walk through the plan
4
Event or Launch Support Kit
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Branded flyer or handout (print or digital)
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Launch announcement email copy
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3–5 social media captions/posts
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Day-of signage or talking points (as needed)
5
On-Demand Document Creation
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One-off items like capability statements, client proposals, pitch decks, press releases, or service menus
6
"Pour Over" Session
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1-hour working session
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Real-time help drafting content or organizing materials
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Follow-up summary or template if needed